Coca-Cola is secretly funding some scientists – For What?

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Coca-Cola was recently forced to list the organizations and scientists they fund. But it turns out they’re also giving out plenty of money to individuals. Exactly who is detailed in this fantastic and sometimes hilarious investigation:

Medium: The New Faces of Coke

Turns out that most are dietitians with a flare for local media outreach — a surprising number of whom could be played by Kristen Wiig in the made-for-TV movie of this scandal.

Remember the professor who made big headlines for losing weight on a “Twinkie Diet”? Turns out he was paid by Coca-Cola. Perfectly aligned with their misleading message that weight loss is all about calories and personal responsibility (not about Coca-Cola).

Have you seen any dietitian recommending mini-Coca-Colas on blogs or TV, or any chef cooking with Coca-Cola? Turns out they were all likely paid by Coca-Cola, behind the scenes.

Have you seen a scientist on TV insisting that obesity is all about calories and the solution is all about exercise – perhaps he even wrote a book about it? He may very well have been paid by Coca-Cola.

It goes on and on and on, and it’s not pretty. Highly recommended reading:

Medium: The New Faces of Coke